Geneva: Most expensive new car, Bugatti sells for $19 million

Bugatti La Voiture Noire is 'the most expensive new car of all time'
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GENEVA (AP) — The most expensive new car ever sold is a one-off Bugatti luxury sports car that has gone for 16.7 million euros ($18.9 million).

It also costs an immense amount of money, with the final price tag from Bugatti coming in at a cool 11 million euro ($12.4 million).

“La Voiture Noire” — French for “The Black Car” — is a low-slung sports car with a huge 16-cylinder engine and Bugatti’s trademark front grille.

La Voiture Noire – It’s a one-of-one creation that is meant to incorporate the idea of grand touring into a car with immense amounts of power and equal amounts of luxury.

The manufacturer unveiled it at the Geneva auto show this week, and said Thursday that it had been sold at what it and industry experts said was a record price for a new car.

The identity of the buyer was not revealed, though the buzz surrounding the move will have burnished Bugatti’s image as a maker of luxury trophy cars.

Stephan Winkelmann, the president of Volkswagen-owned Bugatti, said: “The true form of luxury is individuality.”

Associated Press