Profile: Tara Fela-Durotoye

Tara Fela-Durotoye





Tara Fela-Durotoye

Tara Fela-Durotoye: She is a Nigerian makeup artist and lawyer. A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria. She is the founder and CEO of House of Tara International, and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range.

In 2007, She was awarded the Africa SMME Award and the Entrepreneur award in South Africa and in 2013, Forbes listed her as one 20 Young Power Women In Africa. She is a graduate of the prestigious Stanford SEED Transformation Program and this has aided her work as a mentor for thousands of young women across Africa and a standout entrepreneur

In 2013, Tara was nominated as a Young Global Leader by the World Economic Forum and was also named one of Forbe’s ’20 Young Power African Women’.

Over the past 16 years, Tara has been dedicated to realizing her vision of building a globally respected beauty company of African origin. She is the founder and current CEO of House of Tara International; the creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range; and a highly respected mentor for make-up artists and small business owners. She is a genuine powerhouse and game changer in the cosmetics industry in Nigeria and an inspiration for the rest of Africa.